- Almost two-thirds of news influencers (63%) are men, about twice the share who are women (30%).
- Men outnumber women by about two-to-one or more on YouTube, Facebook, X and Instagram.
- On TikTok, 45% of news influencers are women.
- There are more news influencers who identify with the right than the left on all major social media sites except TikTok.
- News influencers on TikTok are more likely than those on other sites to show support for LGBTQ+ rights or identity in their profiles.