Profile of News Influencers From a PEW Survey

  1. Almost two-thirds of news influencers (63%) are men, about twice the share who are women (30%).
  2. Men outnumber women by about two-to-one or more on YouTube, Facebook, X and Instagram.
  3. On TikTok, 45% of news influencers are women.
  4. There are more news influencers who identify with the right than the left on all major social media sites except TikTok.
  5. News influencers on TikTok are more likely than those on other sites to show support for LGBTQ+ rights or identity in their profiles.

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